AI Insights · Timothy · January 2022
Top 5 Fashion Games on Android in the Middle East Q4 2021
A look at the performance of the top 5 fashion games on Android in the Middle East during Q4 2021, including download and active user trends.
In the fourth quarter of 2021, the top 5 fashion games on the Android platform in the Middle East showed varied performance in terms of downloads and active users. Here, we break down the trends for each game, based on data from Sensor Tower.
Hair Challenge, published by Rollic Games, experienced a peak in weekly downloads at the beginning of October with approximately 78.7K downloads. This number saw a decline mid-quarter but stabilized around 50K in December. Weekly active users started at around 400K in late September and gradually decreased to about 285K by the end of December.
Hair Dye by CrazyLabs LTD had a notable increase in weekly downloads in mid-November, reaching a high of approximately 48.5K. The active user count also saw a significant rise in mid-November, peaking at roughly 154K, before falling to about 93K by the end of December.
DIY Makeup, another title from CrazyLabs LTD, saw its highest weekly downloads at the end of November with approximately 44.3K. The game maintained a strong active user base, peaking at around 266K in late November, before slightly declining to about 215K in December.
Get Lucky: Run To The Pool by Homa had its peak downloads in late September with around 104.4K. The active user base saw a significant drop from 143.6K in late September to about 27K by the end of December.
Makeover Race, published by Rollic Games, showed a rapid increase in downloads starting in late November, reaching nearly 89.6K. Weekly active users mirrored this trend, peaking at approximately 150.7K in early December before stabilizing around 82.5K by the end of the quarter.
These insights provide a snapshot of the performance of the top fashion games on Android in the Middle East during Q4 2021. For more detailed analytics, visit Sensor Tower.
